Campaign Management

Our Campaign Management functionality allows marketers to plan and execute multi-channel, multi-stage personalized marketing campaigns to targeted prospects and customers.

Marketing groups can segment, select and assign prospects to campaigns based on any attributes in the database.

Users can create and execute campaign activities such as sending emails, creating call queues, printing letters, etc. as well as assign surveys, email, email templates, letter templates, etc to the relevant campaign activities.

By setting execution days and or wait days (number of days to wait from the previous activity) users can schedule automated, sequenced execution of their campaign activities.