Response & Inquiry Management

Sun Bear's Response Management functionality provides marketing groups with the tools to capture general inquires and responses to marketing campaigns and automate common response management tasks.

• Capture responses to marketing campaigns via multiple channels including web forms, phone, embedded e-mail, imports, and tradeshows.
• Eliminate re-keying and importing of response data from multiple sources by centralizing all response management within a single application.
• Easily create forms to capture leads from your Web site or microsite directly into Sun Bear and automatically send a personalized response based on information supplied by the prospect.
• Source responses to specific campaign activities and track response results by campaign and campaign activity.

Click for full size image