View performance real time and adapt where necessary. Marketers can view campaign performance real time and adjust prospect targets allowing them to maximize effectiveness at minimal cost.

• Web Activities - Track web page activity,submissions and leads generated by landing or external page.
• Call Activities - Track call results including calls made, voicemails, call outcomes and leads generated by campaign activity.
• EMail Activites - Track email results including opens, click throughs, opt-outs and leads generated by campaign activity.
• Mail Activities - Track all mail responses via web, phone or mail and source to specific campaigns.
• Track ROI -Track campaign ROI at the aggregate and detail (campaign activity) level. Track budgets and lead goals relative to actual costs.