Sun Bear provides marketing groups with a single, integrated, web based platform that allows them to effectively automate and manage marketing database, campaign, response and lead management processes.

Our platform houses all of the data (contact, lead, interaction, etc), tools (surveys, templates, micro-sites, documents, etc.) and automated work-flow needed to enable companies to create a centralized and actionable marketing database.

Our Marketing Automation Platform is designed specifically for marketing groups to maintain their prospect database, without relying on over burdened IT departments. All marketing functions are managed by marketing staff with our easy to use administrative tools.

Specific marketing data housed within the platform includes: 

• Organizations - Prospect companies and related information.
• Contacts - Specific relevant personnel at the Organization.
• Leads - Sales lead related to a specific sales opportunity.
• Interactions - Record of all interactions with contacts within the organization.
• Campaigns - Marketing campaigns and events.
• Campaign Activities - Activities related to the campaign.
• Campaign Queues - Lists of contacts queued for a campaign activity (call, email, etc)
• Surveys - Web, phone and data entry surveys to gather information.
• Question/Answer Library - Validated questions and answer values. 
• Documents - Html and text document files. For email and letter documents
• Landing Page - Html personalized landing pages and webforms.