Sun Bear's Response Management functionality provides marketing groups with the tools to capture general inquires and responses to marketing campaigns through various channels and automate common response management tasks.

• Response Capture - Capture responses to marketing campaigns via multiple channels including web forms, phone, embedded e-mail, imports, and tradeshows.
• Centralized Response Database - Eliminate re-keying and importing of response data from multiple sources by centralizing all response management within a single application.
• System Integration - Sun Bear can integrate with other relevant databases or systems you use through APIs, automated import, custom web services and http posts. 
• Landing Pages - Easily create forms to capture leads from your Web site or microsite directly into Sun Bear and automatically send a personalized response based on information supplied by the prospect.
• Source Responses - Source responses to specific campaign activities and track response results by campaign and campaign activity.
• Automated Responses - Automate response activities such as setting next actions, providing the responder with additional information or adding them to a campaign.
• Track Results - Measure responses to campaigns by activity such as email response, web response, inbound calls, etc.