An organizations ability to consistently generate highly qualified leads is dependent on the quality, consistency and structure of their marketing database.

Sun Bear's marketing database is designed to effectively manage a large number of raw prospects and early stage leads.

Understanding that no system lives in a vacuum, Sun Bear also offers several options for integrating into existing sales and marketing environments.

Prospect Profile & History - Organizations can build meaningful prospect profiles that contain all relevant prospect information in an actionable format. Because Sun Bear's marketing platform is composed of a single database and application all communications, interactions, etc. relating to a prospect are updated automatically and real time.

Segment & Manage Lists - Targeting the right message to the right prospect is fundamental to the success of any marketing campaign. Users can build targeted lists for campaigns based on prospect demographics, interests, activity or any data stored in the database. Precise targeting allows organizations to send relevant messages to prospects at the right time.

Import & Export Data - Sun Bear's import tool allows users to clean, map, de-dupe and import prospect lists. Users can choose to append, overwrite or ignore values for merged records ensuring the quality of the prospect database. Scheduled imports can be setup to automatically import data from 3rd party systems or databases.

System Integration - Sun Bear's marketing automation system may be integrated as part of a larger group of sales and marketing processes. Sun Bear has extensive experience integrating into our customers existing environments.

SalesForce Bridge - For clients that use Salesforce.com Sun Bear has seamless real-time integration that allows leads to be posted to the SalesForce.com application and for sales feedback to be extracted from these leads over time for reporting within the marketing application.