Our campaign management and execution functionality provides the core of our marketing automation/lead generation platform.

Sun Bear's Campaign Management features allow organizations to easily create and execute personalized, multi-channel, multi-stage campaigns. Organizations can assign prospects to campaigns based on any attribute in the database or prospects can be automatically added to a campaign based on event triggers; such as submitting a web contact form.

For example, the system will automatically execute the following six steps until the prospect is engaged, qualified and added to the sales pipeline.

• Direct Mail - send an introduction letter.
• Email - wait 7 days and send email directing prospect back to web contact form.
• Call - wait 3 days and queue an outbound call attempt.
• Call - wait 1 day and queue second outbound call attempt.
• Call - wait 1 day and queue third outbound call attempt.
• Email - wait 3 days and send final email directing prospect back to web contact form.

If the end of this campaign is reached and the prospect is not engaged, they can be added to another longer-term nurturing campaign.

Segment, Select & add to Campaigns - Targeting the right message to the right prospect is fundamental to the success of any marketing campaign. Users can build targeted lists for campaigns based on prospect demographics, interests, activity or any data stored in the database. Precise targeting allows organizations to send relevant messages to prospects at the right time.

Email Marketing - Create and execute automated permission based personalized email activities to targeted prospects using html or text email templates. Integrated response tracking allows users to easily measure the results of email campaigns.

Telemarketing - Consistently produce more qualified leads by maximizing the effectiveness of inbound and outbound calling activities and integrating outbound calling into multi-channel campaigns. Associate scripts and surveys at the activity level and ensure consistent messaging and gathering of relevant qualification information.

Direct Mail Marketing - Engage prospects with personalized permission-based direct mail; then capture responses and measure results. Create and execute automated mail activities to targeted prospects using letter templates or exporting files to your mail house. Integrated response tracking allows users to easily measure the results of mail activities.

Web Marketing- Landing pages are often the first and most important interaction leads will have with your company. Sun Bear provides the ability to create high-quality Landing Pages for all those online marketing initiatives.

Email and SEO activities require effective landing pages and flexible forms to capitalize on leads. But too often marketers lack the resources to create the pages they need to quickly and easily deploy online marketing programs.

Sun Bear landing pages are easy to create and deploy without coding knowledge so marketing departments are no longer at the mercy of IT.

Social Media Marketing - Unlock a whole new range of possibilities for viral marketing by tapping into the power of social media marketing.