Sun Bear provides all of the tools needed to create and execute targeted marketing campaigns. Track budgeted and actual costs, assign tasks and track statuses and track campaign progress real time.
Campaign Targets - Track all budgeted and actual costs at the activity and campaign level. Set lead and lead and revenue goals for each campaign and compare budgeted cost, actual cost, expected performance and actual performance.
Task Management - Schedule and manage all tasks associated with the campaign, Assign task owners and due dates. View schedules in totality and by campaign. Receive automated alerts prior to due dates.
Track Campaign Progress - Track campaign progress and results real time. View the number of leads that have been generated and qualified as well which turned into opportunities and sales, and the amount of revenue that has been generated thus far for the campaign. Use this information in conjunction with the expected revenue and budgeted cost data to quickly determine if the campaign is on target.