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Email MarketingHosted Marketing Automation & Lead Generation

Create and execute automated permission based personalized email activities to targeted prospects using html or text email templates. Integrated response tracking allows users to easily measure the results of email campaigns.

> Automated Scheduling - Automatically schedule emails based on scheduled or event driven dates. Automatically send a series of emails based on wait times between emails.

> EMail Templates - Create HTML and text email documents with our easy to use WYSIWYG editor and store in the email document library or copy templates created in other editors such as Dreamweaver. Templates may be copied and changed as required.

> Personalization - Emails can contain variable text call tags for personalization (ex: First name, product interest, etc.) using any fields associated with the contact record. The email from address may be personalized to come from specific lead owners or a general marketing address.

> Electronic Media - PDF's or other electronic media from the digital collateral library can be automatically sent as an attachment or may be accessed through a link in your email.

> Landing Page Links - Easily add links to surveys, webforms and websites to your emails. All click throughs are tracked and associated with the prospect's profile records. All click throughs and landing page visits can be viewed in detail and summary.

> Event Triggered EMails - Automatically send specified emails based on event triggers such as lead score, link clicked on or survey question answered. Emails can be personalized to reflect information associated with the contact.

> Opt Out Management - Automatically opt-out contacts requesting to be removed from your email list. Maintain your centralized opt-out list to comply with CAN-SPAM regulations.

> Results Tracking - Track emails sent, opens, responses, leads, etc. by individual response and in summary. Track email, landing page and survey performance based on responses.

 


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