Sun Bear's response management functionality allows organizations to automatically manage inquires and responses to campaigns though the use of direct marketing responses, landing pages, web tracking and automated determination of next steps.

Response Capture - Capture responses to campaigns via multiple channels such as email, web landing pages, inbound calls, personalized urls or mail reply real time.

Response Scoring - Score responses based on prospect activity or information provided by the prospect. Aggregate scores, automate responses and determination of next actions based on the score. For instance a lead with a high score may be routed directly to sales, a medium score added to a nurturing campaign and a low score closed and no further action taken.

Response Automation - Sun Bear's response management functionality provides marketing groups with the tools to capture general inquires and responses to marketing campaigns and automate common response management tasks. Automatically respond and provide information based on information provided by the prospects via email, mail and phone. Stay engaged with prospects by providing them with information relevant to them.

Next Action Automation - Automate determination of next actions, next action owners and next action dates allowing for efficient management of follow-up and ensuring that nothing "falls through the cracks". Stay engaged with your prospects with relevant information based on their interests and timing.