With Sun Bear's lead management functionality marketing groups can automatically qualify responses resulting from marketing campaigns and assign and distribute qualified leads to the appropriate sales channel, as well as nurture semi-qualified leads until they are ready for distribution to sales and manage qualified leads though to closure.

Sales reps can gather sales stage information such as stage, value, close date, etc. All information is automatically tied back to the prospect and can be used for ROI analysis, as selection criteria for subsequent campaigns, etc.

Sales reps can schedule follow-up action such as meetings, phone calls and emails by date and time and receive automated email reminders before the scheduled action.

Sun Bear's lead management features help move leads through the sales pipeline and accomplish the main objectives of a successful lead management program.

Score & Qualify - Sun Bear automatically ranks qualified leads by score, so organizations can deliver the most important prospects to sales quickly and improve conversion rates.

Assignment & Notification - Automatically assign, distribute qualified leads to sales channels based on territory rules. Automatically notify lead recipients of new leads.

Nurture Leads - Up to 95% of prospects are not yet ready to talk with a sales rep. Some of those prospects may be truly unqualified, but as many of 70% of them will eventually buy a product from you - or your competitors.

Stay in front of future buyers with automated nurturing programs to keep them engaged.

Nurture leads by building relationships with qualified prospects that are not yet ready to speak with Sales.

Manage Qualified Leads - We provide lead owners with all the information and tools needed to manage their dialog with qualified leads and close sales.

Sales reps get a complete prospect picture at a glance - including prospect history, leads, campaigns and interactions.

Recipients can gather sales stage information such as stage, value, close, date, competitors, etc. All information is automatically tied back to the prospect and can be used for ROI analysis, as selection criteria for subsequent campaigns, etc.

Lead recipients can schedule next actions, action owners and next action dates ensuring that no opportunities fall out of the pipeline. Automated reminders can be sent to the prospect and sales rep before any scheduled follow-up dates.