Marketers need to justify the return on investment of all marketing activities. Sun Bear's reporting and query tool functions allow user to analyze all activities executed by our platform and compare actual performance to goals.

Sun Bear provides all of the reporting functionality required to manage your campaign, response and lead management activities.

Campaign Activities - Track all activities associated with a campaign and analyze performance relative to goals. Sun Bear's platform allows users to establish budgets and goals by campaign and by campaign activity and compare actual performance to goals. Close the loop by attributing responses to specific activities such as sending emails, search engine advertising, mailings and outbound calls.

Response Activities - Track and analyze responses to your campaign by campaign activity and response type. Track responses via landing page, BRC or inbound call. Gather response information by survey/form and report and analyze results by question/answers, lead score, qualified leads, etc.

Lead Activities - Track leads generated by campaign activity. Track lead status and stages as leads are moved through the pipeline. Forecast revenue by lead stage and expected revenue. Analyze the pipeline by stage, lead owner, campaign, closed date, etc.

Query Tool - Our query tool allows users to create their own summary and detail reports and export to excel. Any fields in that database may be selected and filtered based on common criteria types such as equal to, in list, greater than, etc.