Track and analyze responses to your campaigns by campaign activity and response type. Track responses via landing page, BRC or inbound call. Gather response information by survey/form and report and analyze results by question/answers, lead score, qualified leads, etc.

Surveys/Forms - Automatically tabulate metrics derived from completed forms or surveys. For instance a landing page that requests BANT (Budget, Authority, Need, Timeframe) information can produce a report that calculates total responses to each answer for each question.

Response Capture - Track responses to campaigns via multiple channels such as email, web landing pages, inbound calls, personalized urls or mail reply real time.

Email - Track responses to specific email activity and email document and analyze relative to goals. Determine which emails perform best in which sequence.

Landing Pages - Track landing page activity as well as page visits to any pages on your website. Determine which landing pages perform best. Track and report inferred interest by landing page or any page on you website.

Inbound Calls - Track inbound calls responding to campaigns and source to specific campaign activities.