Lead Activities - Track leads generated by campaign activity. Track lead status and stages as leads are moved through the pipeline. Forecast revenue by lead stage and expected revenue. Analyze the pipeline by stage, lead owner, campaign, closed date, etc.

Lead Scoring - Report and analyze campaign performance by lead score. Determine which campaigns generate your highest scoring leads. Compare scores to actual performance to ensure the validity of you scoring logic.

Pipeline - Analyze your sales pipeline and view lead summaries by campaign, lead owner, lead stage, etc. – in fact any data associate with the lead.