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Mail ActivitiesHosted Marketing Automation & Lead Generation

Create and execute automated mail activities to targeted prospects using letter templates or exporting files to your mail house. Integrated response tracking allows users to easily measure the results of mail activities.

  • Automated Scheduling - Automatically schedule letters for printing or mail exports based on scheduled or event driven dates. 
  • Letter Templates - Create HTML letter templates with our easy to use WYSIWYG editor and store in the letter document library or copy templates created in other editors such as Dreamweaver. Copy and edit any existing templates.
  • Personalization - Letters may contain variable text call tags for personalization (ex: First name, product interest, etc) using any fields associated with the contact record.
  • Landing Pages - Provide links to landing pages and personalized URLs on the print piece to allow recipients to respond on-line.
  • Print/Export - Automatically send sequenced letters to the print queue based on the campaign activity chain (ex:  Send letters 1, wait 10 days - send letter 2, etc).
  • Event Triggered Letters - Automatically send specified letters based on event triggers such as lead score, link clicked on or suvery question answered.
  • Results Tracking - Track letters/mail pieces sent and responses.  Use landing pages and personalized URLs to track responses on-line. 


     


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