Targeting the right message to the right prospect is fundamental to the success of any marketing campaign.

• List Selection - With Sun Bear's list selection and segmentation tool markers may select prospects from the database based on any attribute or combination of attributes including:

Demographic information
List source
Product interest
Previous interactions
Previous offers received

In fact any data stored in the system may be used to construct your list including data collected from emails, surveys, landing pages and web analytics.

• List Filters - Marketers may employ mutliple selection criteria to create complex selects.
• Save Filter Criteria - Our segmentation process allows marketing groups to save list criteria and re-use and/or adapt as required.
• List Build Automation - Prospects may also be automatically added to a campaign list based on rules established by the marketing group such as lead score, email responses, web site visits or as the outcome of an outbound call.