Sun Bear provides marketers with the tools to execute multi-channel lead generation campaigns. Target prospects based on demographic, interest, install base, etc. information, and provide relevant information via phone, email, mail or the web to generate interest and high quality leads.

• Target Prospects - Target prospects using the appropriate and most cost effective channel(s) including email, mail and call campaigns.
• Provide Relevant Information - Provide personalized relevant information based on the prospect's demographic, interest, install base, etc. via phone, email, mail or web.
• Maintain a Dailog - Dialog with your prospects can sequenced, triggered or scheduled based on any event or combination of events including web site registrations, responses to call campaigns, etc.
• Automated Response - Provide leads with requested information or follow-up immediately increasing the likelihood of conversion to a lead or sale.
• Lead Scoring - Use lead scoring to continually update a prospects score based on emails opened, web pages visited, surveys completed, information requests made, etc. until the prospect is ready to enagage with sales.