Not all prospects are immediately ready to buy. Use lead-nurturing campaigns to maintain a dialog with prospects until they are ready to engage with sales. Whether you create simple drip or sophisticated lead-nurturing campaigns, you can provide nonqualified leads with value-packed information such as white papers, customer testimonials or data sheets to keep your company top of mind for when they're ready to make a buying decision.

• Maintain a Dialog - Maintain a dialog with prospective customers over time using email, mail, phone and personalized landing pages. Determine next steps and create automated multi-channel follow-up queues.
• Staff Reminders - Use scheduled email reminders to ensure sales teams keep opportunity information up to date. Managers can set up automatic, recurring emails for themselves and their teams.
• Provide Sales With Nurturing Tools - Automated call, e-mail and mail follow-up activities can be scheduled by the system or by sales staff.
• Automate Followup Activities - Automatically determine next actions (send email, queue for call, etc) and next action date(s) based on information provided by the prospect. Ensure that no prospect "falls through the cracks" and does not receive follow-up when required.
• Track Results - Track results of nurturing activities and analyze what works best.