Sun Bear's lead and response management functionality provides marketing groups with the processes and tools to capture general inquires and responses to marketing campaigns as well as automate common response management tasks.

Manage dialog with prospects through multiple channels (email, phone, mail and web) and manually or automatically set next actions and next action dates.

Our platform can automatically score, rate and qualify responses resulting from marketing campaigns and assign and distribute qualified leads to the appropriate sales channel, as well as nurture semi-qualified leads until they are ready for distribution to sales.

Lead recipients can gather sales stage information such as stage, value, close date, etc. All information is automatically tied back to the prospect and can be used for ROI analysis, as selection criteria for subsequent campaigns, etc.